{"id":204,"date":"2015-05-24T11:06:34","date_gmt":"2015-05-24T11:06:34","guid":{"rendered":"http:\/\/zenhosting.com.au\/blog\/?p=204"},"modified":"2021-06-01T14:27:25","modified_gmt":"2021-06-01T14:27:25","slug":"australians-in-mobile-friendly-fail","status":"publish","type":"post","link":"https:\/\/zenhosting.com.au\/blog\/australians-in-mobile-friendly-fail\/","title":{"rendered":"Australians in mobile friendly fail"},"content":{"rendered":"
\"Responsive
Responsive website design ensures a website looks its best on desktop monitors, laptops, tablets and smartphones. If you have a mobile friendly\u00a0website, it is less likely to be penalised\u00a0in search results on mobile devices.<\/figcaption><\/figure>\n

 <\/p>\n

When Business Council of Australia president Catherine Livingstone recently addressed the National Press Club in Canberra, she delivered a frightening insight into the state of Australian websites.<\/p>\n

Here\u2019s what the head of Australia\u2019s peak business group had to say during her speech on \u201cLeading Australia through the Age of Disruption.\u201d\u00a0<\/p>\n

\n

Just last week, Google announced that its search algorithm will prioritise mobile-friendly websites when people search using their smartphone or tablet: desktop only sites will still appear but ranked lower. What will this do to Australia’s competitiveness when 66 per cent of the nation\u2019s websites are not optimised for mobiles, including 51.5 per cent of ASX 200 companies?<\/em><\/p>\n<\/blockquote>\n

Most Aussies don’t have mobile friendly\u00a0sites<\/strong><\/h3>\n

Every website owner worries about their internet search ranking. A higher ranking in search engine results means more visitors to your website, and more visitors generally means more sales. This is nothing new.<\/p>\n

Internet search giant Google warned its search algorithm would be changing on April 21, 2015. And just this month, Bing announced it would soon be going down the same path as Google and favour mobile friendly\u00a0websites in search engine results delivered to smartphones and other mobile devices.<\/p>\n

So how could more than half of Australia\u2019s top 200 companies not bother to make their websites responsive?\u00a0<\/p>\n

It\u2019s never too late to make your website\u00a0mobile friendly<\/strong><\/h3>\n

The good news is you can take action to make your website responsive, or mobile friendly.<\/p>\n

If you\u2019ve already taken steps to make your website responsive, you\u2019re doing better than two-thirds of Australian website owners.\u00a0<\/p>\n

What is a responsive site, you ask?<\/strong><\/h3>\n

A mobile friendly site has what is called responsive website design.<\/p>\n

When your website has responsive design, it will adjust to the size of the screen being used to view it.<\/p>\n

So whether someone is looking at your website on their desktop monitor, laptop, tablet or smartphone, they will always get the best viewing experience.<\/p>\n

Think about all the mobile devices that people use today. You want your site to look great on the iPad, iPhone, Android devices and more.<\/p>\n

But my site looks the same on any device<\/strong><\/h3>\n

If your website looks the same on mobiles devices as it does on a desktop monitor but just a lot smaller, it doesn\u2019t have responsive web design.<\/p>\n

Non-responsive websites usually involve scrolling from left to right, content so small you accidentally click on multiple options at the same time, or viewing that requires zooming in and out.<\/p>\n

If your visitors can download an application from an app store, you have a mobile app, not a mobile friendly or responsive site.<\/p>\n

You can find out whether your site is mobile friendly by using Google\u2019s Mobile Friendly Test. All you have to do is type your web address in the search field here<\/a>.<\/p>\n

Also, responsive or mobile friendly websites are tagged as such in Google searches on mobiles devices, as shown in the below image.<\/p>\n

 <\/p>\n

\"An
A mobile friendly website is tagged as such in Google Internet searches on mobile devices.<\/figcaption><\/figure>\n

 <\/p>\n

Why responsive design is important<\/strong><\/h3>\n

Search engine giants like Google use algorithms to rank websites in search engine results.<\/p>\n

Last month, Google rolled out a major algorithm update to improve the internet experience for users on mobile devices.<\/p>\n

The update meant websites not optimised for mobile devices (in other words, those that don\u2019t have responsive website design), could drop in rankings and potentially lose a huge chunk of revenue.<\/p>\n

But don\u2019t just take our word for it. Here\u2019s a snippet from the official Google webmaster blog post<\/a> on April 21.<\/p>\n

\n

Today\u2019s the day we begin globally rolling out our mobile-friendly update. We\u2019re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. \u00a0<\/em><\/p>\n

If your site\u2019s pages aren\u2019t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e. crawl and index) your pages. \u00a0<\/em><\/p>\n<\/blockquote>\n

Now you know the basics of responsive web design\u00a0and the value in tasking a developer to make your site mobile friendly.<\/p>\n","protected":false},"excerpt":{"rendered":"

  When Business Council of Australia president Catherine Livingstone recently addressed the National Press Club in Canberra, she delivered a frightening insight into the state of Australian websites. Here\u2019s what the head of Australia\u2019s peak business group had to say during her speech on \u201cLeading Australia through the Age of Disruption.\u201d\u00a0 Just last week, Google […]<\/p>\n","protected":false},"author":1,"featured_media":208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[3,110,108,106],"class_list":["post-204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design","tag-australia","tag-mobile","tag-mobile-friendly","tag-responsive"],"yoast_head":"\nAustralia in mobile friendly fail<\/title>\n<meta name=\"description\" content=\"Google favours websites with responsive design in mobile search results, yet most Australian websites aren't mobile friendly. 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